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December 2016

7 Ways to Brand-Obsessed

Yes, we admit it. We have a problem. We’re obsessed with exceptional customer care. This week, we sat down and asked ourselves, “What is it that makes great customer service great…er?” Well, after copious amounts of coffee and a wall... Continue Reading →

Cut the Clutter

Business decisions, rocket science, and understanding the difference. Part 5  |  When we last left you, we were discussing cutting through the inordinate amount of modern day communication-related clutter, to connect with your audience (i.e., existing/potential/previous customers) in a direct,... Continue Reading →

Information Overload – The Paradox of Choice

Business decisions, rocket science, and understanding the difference. Part 4.  |  How else are we supposed to get the attention of potential customers unless we overwhelm them with information and communication about that information on a constant, and overwhelming, basis?... Continue Reading →

Good Customer Service Costs Less

Business decisions, rocket science, and understanding the difference. Part 3.  |  “Good customer service costs less than bad customer service.” – Sally Gronow OK, we’ll admit it, we’re not big fans of pithy little quotes. So here’s another: “The customer’s... Continue Reading →

Are You Collecting the “Right” Data?

Business decisions, rocket science, and understanding the difference. Part 2.  |  Are you collecting the “right” data? Data doesn’t need to be a dirty word. In fact, stop thinking of it as useless numbers, and spreadsheets, and reams of paper... Continue Reading →

Business Decisions, Rocket Science, and Understanding the Difference.

Business decisions, rocket science, and understanding the difference. Part 1.  |  Have you ever heard the one definition of insanity that goes something along the lines of “doing the same thing over and over again, and expecting a different result.”... Continue Reading →

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