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January 2017

Friday Insights: Let’s Talk About Trust, Baby

INSIGHT #2: Develop Trust and Likability. There's an old business saying that goes something like, "People do business with people they like." Despite the eye-roll cynicism that surrounds most of these business power phrases, this one rings true. People (i.e. consumers)... Continue Reading →

Friday Insights: Keep Things Fun

INSIGHT #1  Keep Things Fun. If there's one thing we all know, work is not supposed to be fun. Or is it? According to a recent study by research firm Rare, fun is a key loyalty driver in the consumer... Continue Reading →

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