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Friday Insights: Embrace Your Brand’s Uniqueness

Friday Insights:  Embrace Your Brand’s Uniqueness We’ve all heard it before, “Don’t be 1 of a million, be 1 in a million.” Embracing our own uniqueness and identity is often something that is discussed around dinner tables and over cups... Continue Reading →

Friday Insights: Phone’s Not Dead: And Here’s Why

INSIGHT #6: Phone's Not Dead: And Here's Why So, you think today’s tech-savvy, digital-minded consumers are abandoning the phone in favor of digital outlets only? Not so fast, my cyber-centric friends. Although today’s shopper uses more channels to connect with... Continue Reading →

Friday Insights: Sticker Shock: The High Cost of Poor Customer Service

INSIGHT #5: Sticker Shock: The High Cost of Poor Customer Service I’m sure you’ve all heard this story before…it goes something like, “Happy customers are repeat customers, and repeat customers bring in new customers, and happy customers start with great... Continue Reading →

Friday Insights: Nice Guys Finish First

INSIGHT #4: It pays to be nice. Sorry. But it’s true. We wish it wasn’t. After all, who doesn’t want to be a narcissist, or a jerk, or a sociopath, or, at the very least, work for one?! Well, should... Continue Reading →

Friday Insights: Make Loyalty Worth It

INSIGHT #3: Make Loyalty Programs Worth It We’ve all been there. Whether you’re standing in line at the clothing store or checking out online, you’ve been hit with the “Signup today and save 15%” pitch. Sounds great for the immediate... Continue Reading →

Friday Insights: Let’s Talk About Trust, Baby

INSIGHT #2: Develop Trust and Likability. There's an old business saying that goes something like, "People do business with people they like." Despite the eye-roll cynicism that surrounds most of these business power phrases, this one rings true. People (i.e. consumers)... Continue Reading →

Friday Insights: Keep Things Fun

INSIGHT #1  Keep Things Fun. If there's one thing we all know, work is not supposed to be fun. Or is it? According to a recent study by research firm Rare, fun is a key loyalty driver in the consumer... Continue Reading →

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